Here’s a breakdown of what AdCP is, how it works, and what it could mean for ad buyers, sellers, and everyone in between.
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Meanwhile, “The Voice” settles into No. 1 on linear and claims multiple spots on this week’s list
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On linear, “The Voice” surges to No. 1 with the debut of Season 28
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Analysis finds that Snapchat theatrical campaigns drove 79% incremental lift in ticket sale conversions, underscoring its role in turning exposure into outcomes for entertainment brands in a thriving market
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Netflix has held the top spot for nearly four months
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Netflix’s hit series Wednesday sits at number one again. Samba TV reports that Wednesday holds the top spot for the 14th time in 15 weeks. First released late last year, Wednesday captured viewers with its dark humor and quirky style. Moreover, strong word of mouth kept fans coming back. As a result, new viewers also joined in. Each week, Samba TV checks millions of smart TVs to see what people watch. In their latest report, they found that Wednesday beat every other show. This success shows how a single series can drive viewers to a platform. In fact, Netflix relies on hits like Wednesday to keep subscribers happy.
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