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July 25, 2025

Stephen Colbert Ratings Soar After ‘Late Show’ Is Cancelled

Stephen Colbert ratings were already better than his rivals. But after The Late Show was unexpectedly cancelled by CBS, viewership for the show has shot up. Colbert’s viewership rose by 32% following news of the cancellation. He far outpaced his rivals on ABC and NBC, according to data provided by Samba TV, which offers TV technology for audience data and omniscreen measurement.

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July 24, 2025

Netflix Thriller ‘Untamed’ Debuts at No. 1 on Streaming Top 10 | Chart

Netflix is on quite a hot streak this summer. The platform released a slew of titles that have shot to the top, maintaining its No. 1 position in the Samba TV Wrap report for seven consecutive weeks.

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July 17, 2025

Netflix Continues to Dominate Summer Streaming Top 10 as ‘Madea’s Destination Wedding’ Checks In at No. 1 | Chart

CW romance “Sullivan’s Crossing” also surges up the Streaming Top 10 after making its Netflix debut

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July 10, 2025

‘The Old Guard 2’ Debuts at No. 1 on the Streaming Top 10 | Chart

Netflix holds down the top spot for the fifth week running

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July 10, 2025

Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV

Today, AI-driven technology firm Samba TV released its 2025 State of Diversity TV report, which highlights the representation gaps that are still prominent across TV and advertising.

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July 3, 2025

Netflix Dominates Early Summer Streaming on Weekly Top 10 | Chart

“The Waterfront” holds the top spot for a second week, while “Squid Game” surges to second place with just three days of viewership

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