On linear, "The Voice" continues to lead, landing at No. 1 and No. 3 this week
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Samba TV, a global provider of AI-driven media intelligence, has partnered with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative.
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Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement
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‘Monster: The Ed Gein Story’ lands another week at No. 1
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Here’s a breakdown of what AdCP is, how it works, and what it could mean for ad buyers, sellers, and everyone in between.
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Meanwhile, “The Voice” settles into No. 1 on linear and claims multiple spots on this week’s list
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