Recent findings from Samba TV indicate a remarkable shift in advertising strategies among major brands, showcasing an impressive 68% of the top 100 brands ramping up their television advertising efforts in the first half of 2025. This trend reflects a revitalized sense of confidence in the advertising landscape, highlighting significant increases in investments and media spending.
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Samba TV, the global leader in AI-driven media intelligence, today released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength with 68% of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum in the ad market.
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Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength in the US with 68 per cent of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum in the ad market.
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Stephen Colbert ratings were already better than his rivals. But after The Late Show was unexpectedly cancelled by CBS, viewership for the show has shot up. Colbert’s viewership rose by 32% following news of the cancellation. He far outpaced his rivals on ABC and NBC, according to data provided by Samba TV, which offers TV technology for audience data and omniscreen measurement.
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Netflix is on quite a hot streak this summer. The platform released a slew of titles that have shot to the top, maintaining its No. 1 position in the Samba TV Wrap report for seven consecutive weeks.
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CW romance “Sullivan’s Crossing” also surges up the Streaming Top 10 after making its Netflix debut
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