Ashwin Navin, the CEO of measurement firm Samba TV, said Amazon has made CTV a major pillar of its pitch to advertisers, highlighting Prime Video and Fire TV and its purchase data. By contrast, Navin said YouTube still sells its massive ad platform in a way that makes it hard for advertisers to isolate CTV ads. Samba works with YouTube in several markets to measure how the platform performs alongside traditional TV. YouTube has a lot of CTV viewership, but it hasn’t been packaged with CTV in mind, he said.
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Netflix keeps dominating the summer streaming Top 10 with a brand-new No. 1 hit and an animated breakout that just won’t quit
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Samba TV, a leader in AI-driven media intelligence, today announced a strategic partnership with Kochava, the leading omnichannel measurement and attribution company. This new collaboration aims to solve one of the industry's most persistent challenges: having always-on, consistently measured performance across both TV and digital platforms at scale.
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Stephen Colbert ratings were already better than his rivals. But after The Late Show was unexpectedly cancelled by CBS, viewership for the show has shot up. Colbert’s viewership rose by 32% following news of the cancellation. He far outpaced his rivals on ABC and NBC, according to data provided by Samba TV, which offers TV technology for audience data and omniscreen measurement.
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Netflix is on quite a hot streak this summer. The platform released a slew of titles that have shot to the top, maintaining its No. 1 position in the Samba TV Wrap report for seven consecutive weeks.
Read more >CW romance “Sullivan’s Crossing” also surges up the Streaming Top 10 after making its Netflix debut
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