Britain’s leading advertisers made bold bets on TV spend this year. A recent report from Samba TV reveals that 74% of the U.K.’s top 100 advertisers increased their combined linear and connected TV (CTV) ad spend in the first half of 2025.
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Kathryn Bigelow’s “A House of Dynamite” rises in its second week on the chart, clinching a 10-week No. 1 run for Netflix
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New data from Samba shows that even titles which premiere on TV and streaming simultaneously are watched via streaming more.
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Streaming has soared to account for 60% of all TV viewing time. The average streaming household pays for three to four platform subscriptions, according to TV analytics company Samba TV’s 2025 US State of Streaming Report.
Read more >“The Perfect Neighbor” is a hit, while Netflix’s “A House of Dynamite” takes the No. 2 position
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Sports remains strong for linear broadcasters, but streaming platforms are challenging their status
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