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Streaming has soared to account for 60% of all TV viewing time. The average streaming household pays for three to four platform subscriptions, according to TV analytics company Samba TV’s 2025 US State of Streaming Report.
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“The Perfect Neighbor” is a hit, while Netflix’s “A House of Dynamite” takes the No. 2 position
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Sports remains strong for linear broadcasters, but streaming platforms are challenging their status
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The role of diversity in advertising has taken a rollercoaster ride over the past five years, but continues to present a major opportunity for brands.
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On linear, "The Voice" continues to lead, landing at No. 1 and No. 3 this week
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Samba TV, a global provider of AI-driven media intelligence, has partnered with Aquila, a subsidiary of the Association of National Advertisers (ANA), to advance streaming video measurement within Aquila’s cross-media platform initiative.
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