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July 6, 2021

‘The Tomorrow War’ Watched By 2.4M U.S. Households, Says Samba TV

Amazon did not report viewership figures for their $200M Skydance acquisition title The Tomorrow War, but third-party streaming analytics corp Samba TV did, and the Chris Pratt movie drew 2.41M U.S. households during the 4-day holiday weekend.

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June 19, 2021

Stream Wars: How TV And VOD Became The Ultimate Complimentary Companion To Theater-Built Mega-Franchises

As streaming encroaches on the theatrical window, the overwritten notion by the media during the pandemic has been that cinema is dead. When it comes to streamers, however, the truth is they still can’t live without the movie theater.

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June 17, 2021

Disney+ is making a big change to the way it releases original series

For years, Friday has been the day that most major streaming services have rolled out the new episodes or new seasons of their original shows. When a brand new season of Stranger Things or Ozark hits Netflix, it is always on a Friday. When new episodes of The Boys arrive on Amazon Prime Video, they release on Fridays. The end of the week seems like a natural fit, as viewers have the entire weekend to catch up on a new episode or binge an entire season. But Disney is shaking things up on its streaming service by moving all of its big premieres to Wednesday.

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June 14, 2021

'In the Heights' underwhelmed at the box office, but new data suggests it's not HBO Max's fault

"In the Heights," the new movie based on the musical by Lin-Manuel Miranda, underwhelmed at the US box office over the weekend with $11.4 million. Its haul was below projections that placed it closer to $20 million, and it failed to top "A Quiet Place Part II," which has been in theaters for two weeks.

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June 11, 2021

Marketers Want Precision Targeting With CTV, and They're Getting It

The Covid-19 pandemic forced an already shifting industry headfirst into streaming. Adweek’s Mollie Cahillane talked with Ashwin Navin, cofounder and CEO of Samba TV; Ashish Chordia, founder and CEO of LG Ads; and Travis Hockersmith, vp of platform business at Vizio about the changes connected TV have undergone during the pandemic and how that impacts the future of audience measurement.

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June 10, 2021

‘Loki’ Appears To Be The Biggest Marvel Show On Disney+ Yet

Of the first three Marvel Cinematic Universe shows to premiere on Disney+, Loki was the most anticipated. That’s not a knock on WandaVision or The Falcon and the Winter Soldier — it’s just that people really like star Tom Hiddleston, a certified gender-fluid Internet Boyfriend. The data backs it up too: Loki was watched by 890,000 households in the United States on the day it premiered, according to Samba TV, compared to 759,000 for The Falcon and the Winter Solider and 655,000 for WandaVision.

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