Paramount Global is touting a successful launch for the second season of Landman. According to the company, the Season 2 premiere episode amassed more than 9.2M “streaming views” in its first two days. Paramount is defining “streaming views” just like its competitors at Netflix and Disney as minutes viewed divided by runtime.
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Guillermo del Toro's passion project holds off "Tulsa King" and "Nobody Wants This" to take the top spot
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Britain’s leading advertisers made bold bets on TV spend this year. A recent report from Samba TV reveals that 74% of the U.K.’s top 100 advertisers increased their combined linear and connected TV (CTV) ad spend in the first half of 2025.
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Kathryn Bigelow’s “A House of Dynamite” rises in its second week on the chart, clinching a 10-week No. 1 run for Netflix
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New data from Samba shows that even titles which premiere on TV and streaming simultaneously are watched via streaming more.
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Streaming has soared to account for 60% of all TV viewing time. The average streaming household pays for three to four platform subscriptions, according to TV analytics company Samba TV’s 2025 US State of Streaming Report.
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