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March 24, 2022

Oscar’s Halo Effect On Best Picture Nominees Dims — Not Just At Box Office But On Streaming: A Scorecard

Given how late the Oscars are this year on March 27, and how Covid held older adults back from attending cinemas, an Oscar halo effect was never expected to take place at the domestic box office for Best Picture nominees. All eyes were on streaming. But, was anyone watching? In an exclusive set of viewership data from third-party streaming data corp Samba TV, we can actually see the impact Oscar noms made on movie-watching at home...

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March 23, 2022

It’s What You’ve Been Waiting For: The Official 2022 Shortlist For Women Leading Tech Is Here!

At B&T, we’re thrilled to share our shortlist of incredible entrants leading the tech industry to a more diverse and inclusive future.

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March 1, 2022

Exclusive: Disney inks deal with Samba TV as measurement partner

Disney on Tuesday will announce a new deal with Samba TV, a digital measurement company, to provide alternative data to Disney advertisers looking to better understand how their content is viewed in real-time via streaming. Why it matters: Samba is the first third-party vendor that Disney has officially named as a partner, as it looks to broaden the types of measurement solutions it offers its advertisers in the digital world.

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February 24, 2022

Samba TV Offers Guaranteed 'Incremental' Video Reach Currency

TV measurement firm Samba TV is launching what it says is the first advertising currency to offer guaranteed “incremental” reach for TV and video marketers. The performance-based metric, called iCPM metric, is where “marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns.

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February 18, 2022

Advertisers are wasting billions with antiquated measurement: here’s what must change

The IAB has issued a stark warning to the industry that reliance on third-party data is a risky path forward. To help brands further understand what’s at risk, Samba TV has put together some recommendations to help avoid the “measurement blackout” and future-proof their ad strategies.

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February 16, 2022

Don’t Fear the Backlash: We’ve Only Seen The Shift to Streaming TV’s First Wave

Streaming has had a bit of a backlash over the past few days in the public markets. Netflix’s disappointing subscriber news sent investors fleeing the stock which then caused a ripple effect throughout the broader connected TV marketplace pulling down just about anyone that touched the streaming world. While a disappointing quarter can certainly dampen moods, the fact remains that the macro picture regarding the future of the broader connected television marketplace remains brighter than ever.

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