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August 29, 2023

‘Ahsoka’ First Episode Clocks 14M Views Worldwide On Disney+, Per Studio – Update

Disney, which doesn’t always shout out their viewership figures for Disney+, is letting everyone know that the first episode of Ahsoka clocked 14M views, making the series No. 1 worldwide on the streaming platform. Hands down per the studio, it’s the most watched title on Disney+ this past week.

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August 22, 2023

‘Suits’ is Netflix’s unlikely new smash hit — and may also point to its future

“With ‘Harry & Meghan’ premiering on Netflix in late 2022 with strong viewership, Netflix successfully leveraged its discovery tools to capture viewers interested in soaking up more content from Markle’s early role on ‘Suits,'” Samba TV Chief Executive Ashwin Navin said in an email. “This strategy of leveraging old content to attract audiences and create stickiness is a smart one for streamers, especially as content challenges from the strikes will persist into the next several months.”

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August 19, 2023

How Tech, Sustainability and Accessibility are Forever Changing In-Person Sporting Events

Women’s sports gain more fans than ever: Title IX passed just over 50 years ago, and finally, women’s sports are catching up in terms of viewership and attention. According to a report by Samba TV, women’s sports have seen a huge increase in TV viewership with a massive uptick in 2022, particularly for the WNBA, National Women’s Soccer League and the women’s NCAA tournament.

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August 17, 2023

Samba TV report reveals correlation between Australia’s binge-watching habits and customer loyalty

Samba TV has released its State of Viewership report covering Australia’s viewing habits, TV trends and linear and over-the-top (OTT) advertising in the first half of 2023. The smart TV ad data analytics company report highlighted several key takeaways from its findings, including a significant correlation between binge-watching and customer loyalty and the different viewing trends on streaming services and linear TV.

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August 17, 2023

Vast majority of linear TV ads only reach ‘half’ of UK households

More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK. That’s according to research from TV tech provider Samba TV, whose latest State of Viewership Report for the UK also found that the half of UK households that do watch linear TV are being bombarded by over 70 TV ads each day.

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August 9, 2023

Free ad-supported TV streaming services are booming, 1 in 3 U.S. viewers tune in

As more consumers look to cut costs and opt for a free streaming experience, services like Freevee, Pluto TV, Tubi, the Roku Channel and Crackle are seeing significant growth. According to Samba TV’s latest State of Viewership report, 1 in 3 U.S. users subscribe to free ad-supported TV streaming (FAST) services.

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