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April 12, 2024

Samba TV Now Measures Deduplicated Reach at the Fuel Pump

Samba today announced a new partnership with GSTV that will play out across thousands of fuel retailers. It expands the cross-platform video measurement beyond just linear, connected TV and digital.

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April 11, 2024

2021 Thriller ‘The Little Things’ Surges to No. 1 on Streaming Top 10 After Netflix Debut | Charts

One of the unexpected trends in the streaming media revolution is the surprise surge in viewership for older theatrical releases or TV shows simply because they get added to streaming libraries.

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April 10, 2024

All Upcoming Star Wars Films and Shows Releasing 2024 and Beyond

Ahsoka’s finale attracted 863k concurrent viewers, according to Samba TV, which is higher than Andor’s final episode (591k) but lower than The Mandalorian (1.5M).

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April 5, 2024

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers

Samba TV has unveiled a new solution that it says will help political advertisers better reach shifting voting audiences at the regional, state, and national level throughout the 2024 political season.

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April 4, 2024

Samba TV Launches Near Real-Time Political Platform

Ad technology and measurement company SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state, and national level throughout the 2024 political season.

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April 4, 2024

‘Road House’ and ‘Shogun’ Hold Strong in Netflix-Dominated Streaming Top 10

Modern streaming viewership frequently feels like an exercise in churn. With a constant barrage of premieres every week, audiences never run out of new programming choices, which is reflected in the constant movement on the weekly top streaming programs chart. It’s rare for a streaming title to be the most-watched program in back-to-back weeks and even rarer for a non-Netflix title to achieve that feat.

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