Paramount Global is touting a successful launch for the second season of Landman. According to the company, the Season 2 premiere episode amassed more than 9.2M “streaming views” in its first two days. Paramount is defining “streaming views” just like its competitors at Netflix and Disney as minutes viewed divided by runtime.
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Der TV- und Bewegtbildwerbemarkt in der DACH-Region befindet sich im Wandel. Während lineares Fernsehen noch immer hohe Reichweiten erzielt, verlagert sich die Aufmerksamkeit der Konsumenten zunehmend auf digitale TV-Plattformen.
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Guillermo del Toro's passion project holds off "Tulsa King" and "Nobody Wants This" to take the top spot
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Britain’s leading advertisers made bold bets on TV spend this year. A recent report from Samba TV reveals that 74% of the U.K.’s top 100 advertisers increased their combined linear and connected TV (CTV) ad spend in the first half of 2025.
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Kathryn Bigelow’s “A House of Dynamite” rises in its second week on the chart, clinching a 10-week No. 1 run for Netflix
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New data from Samba shows that even titles which premiere on TV and streaming simultaneously are watched via streaming more.
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