The deal with Smartclip in Spain will make Samba TV’s smart-TV viewership data available to advertisers in that market, where 82% of the adult population watches content via connected TVs.
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Samba TV’s State of Viewership report explores how unlimited choices on how to watch television means that the average consumer can customize their viewing experience like never before.
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Samba TV has released its State of Viewership report covering Australia in Q2 of 2022. It found the recurring theme among the questions and challenges facing the industry is: the abundance of choice. The report also pointed out that consumers are shifting away from linear, with household reach and minutes viewed both down from 2021.
Read more >Samba TV recently announced the expansion of its Australian operation following a year of significant growth that saw them more than double revenue year on year. The smart TV ad data analytics company, launched in 2020, focuses on omniscreen advertising and analytics through their software in several smart TV brands that enable consumers to opt into their services for better viewing experiences and content recommendations.
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Disney advertising has been leading the industry in adapting innovative new technologies and new approaches to measurement that empower advertisers to truly understand the entire consumer journey across every screen and platform in today’s fragmented media landscape. Samba TV has pioneered currency grade measurement and cross screen media activation for the past dozen years with its leading first party Connected TV measurement platform installed on 24 TV brands sold in more than 100 countries today. Join Disney Advertising SVP for audience modeling and data science Dana McGraw and Samba TV CEO and cofounder Ashwin Navin for a look into the future of TV measurement reshaping the advertising landscape today.
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For many attendees at Cannes Lions, the numbers that indicate optimum campaign performance may come a close second to a cocktail on the Croisette. But, for Ashwin Navin, CEO & Co-Founder, Samba TV, the hills overlooking the event site are the perfect place to see the future. “This year, we’re seeing a really strong appetite for more (ad) measurement,” Navin tells Beet.TV editorial advisor Jon Watts, in a filming location at Beet.TV’s hillside villa in Cannes.
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