Shōgun's premiere numbers are pretty impressive when measured by another metric too. According to numbers provided to IGN by audience data company Samba TV, 1.8 million U.S. households watched the first episode of Shōgun on Hulu during its first five days of availability. The second episode, meanwhile, was viewed by 1.1 million U.S. households on Hulu.
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The FX and Hulu epic series “Shōgun,” based on James Clavell’s celebrated 1975 novel, slayed streaming competition this week to hand Hulu its first No. 1 slot in the Samba TV Weekly Wrap for the week of Feb. 26 to March 3.
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Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For Europe), specialised in digital advertising strategies, and Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today (March 6th, 2024) announced the integration of Samba TV’s proprietary first-party TV viewership data and Beintoo’s platform in Spain and Germany.
Read more >Love may be blind, but it draws plenty of eyeballs to Netflix. The sixth season of the streamer’s culture-dominating dating show “Love Is Blind” has been full of drama thus far. The social buzz from the first nine episodes was enough to propel the show into the top spot, up from fifth last week, on the streaming chart in the Samba TV Weekly Wrap Report for the week of Feb. 19 to 25.
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“For an advertiser today, I think the complexity of trying to stitch together multiple walled gardens and the open web into a cohesive marketing strategy, it’s a challenge, but you have to work with your own independent data, your own independent methodology and construct the best possible view across all your options,” says Ashwin Navin, the CEO of the TV data and measurement firm Samba TV. “And, you know, that’s the marketing puzzle that everyone has to figure out in the business.”
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“This is a positive move for Walmart and Vizio, but will undoubtedly shake up the space for advertisers currently relying on Vizio’s raw viewership data as part of their advertising or measurement stack,” Ashwin Navin, CEO of Samba TV, said in comments shared with Marketing Dive. Navin claims Samba TV is now the “only independent first-party TV data and measurement provider in the market.”
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