At last, the precision and performance of digital will apply to TV in the ways marketers have always dreamed.
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“The TV industry and digital industry are coming together in the Samba platform,” so instead of a rivalry, you have a better-together solution of “TV plus digital.”
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Through this measurement programme, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals and tentpoles such as the NBA, NFL and NHL sporting events.
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"As advertisers look to enrich their marketing strategies with complementary TV and digital media buys, Samba has emerged as a key partner in helping us evaluate and improve our partner performance."
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According to data company Samba TV, the show went from 36 advertisers on the Monday before the release of the tapes to 14 advertisers the day after.
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“Samba transformed TV analytics with the first attribution model built on Smart TV data, and our Verified Tune-In Rate measurement has become the industry standard for tune-in attribution. To partner with Google, the driving innovator behind so many pillars of today’s advertising ecosystem, makes perfect sense.”
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