Thousands of advertisers and publishers utilize Samba data to quantify and amplify business outcomes, and our integration with Google platforms make our conversion analytics more accessible and actionable than ever before.
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The new solution enables TV programmers to attribute tune-ins (those who watch a particular television programme) driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.
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“Having a clear view of measurement against such a critical performance indicator like tune-in conversion has been a game changer for our brands, as it allows Turner to refine our media tactics and make strategic pivots into our best-performing audiences.”
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[Samba TV's Google Marketing Platform Integration] will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, Display & Video 360, and other products in the Google Marketing Platform portfolio.
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According to Samba TV, the integration allows TV programmers for the first time to attribute tune-ins driven by ads on YouTube, or any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.
Read more >Executives placing TV program promos on YouTube can access tune-in campaign results directly in the Google Marketing Platform -- to improve optimization of media buys based on Samba TV’s insights.
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