According to Samba TV, the integration allows TV programmers for the first time to attribute tune-ins driven by ads on YouTube, or any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.
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Executives placing TV program promos on YouTube can access tune-in campaign results directly in the Google Marketing Platform -- to improve optimization of media buys based on Samba TV’s insights.
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Samba’s analytics are available in real time through Google Campaign Manager, allowing media companies to optimize campaigns while in flight.
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According to Samba TV, last night's Oscar broadcast had 14.16 million U.S. households tuning in. The company's panel is built on a representative sample of three million smart TV and connected device households with 2.5 people per household.
Read more >Two players trying to improve the user experience of connected TV and over-the-top streaming video are teaming up to bring their products to smart TVs.
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