Samba’s analytics are available in real time through Google Campaign Manager, allowing media companies to optimize campaigns while in flight.
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According to Samba TV, last night's Oscar broadcast had 14.16 million U.S. households tuning in. The company's panel is built on a representative sample of three million smart TV and connected device households with 2.5 people per household.
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Two players trying to improve the user experience of connected TV and over-the-top streaming video are teaming up to bring their products to smart TVs.
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