Samba TV News Center

May 2, 2024

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

Samba TV announced a new combination of AI tools for identifying content, targeting audiences and measurement ad performance.

May 1, 2024

StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads

Using Samba’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

April 29, 2024

Despite ‘Shōgun’ Success, TV Is Falling Out of Love With the Miniseries

According to Samba, the two top viewed shows from Jan. 1 to April 20 were Netflix miniseries: “Fool Me Once” and “Griselda.”

April 23, 2024

‘Atlas’ Trailer: Jennifer Lopez Is Humanity’s Only Hope In Brad Peyton’s Sci-Fi Action Film For Netflix

The action thriller was watched by 2.8M U.S. households over its debut weekend, according to L+2D data from Samba TV.

April 21, 2024

Paramount Streaming’s CEO launched Pluto TV 10 years ago. Here’s what he thinks about the future of free streaming

According to Samba TV’s State of Viewership report from last year, one in three U.S. viewers subscribe to FAST services.

April 18, 2024

Amazon’s ‘Fallout’ Series Makes an Explosive Streaming Debut

Fallout sits atop the streaming chart in the Samba TV Weekly Wrap Report, thanks to a whopping 1.5 million households that watched the first episode in the first five days it was available.