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July 10, 2025

Samba TV’s 2025 State of Diversity on TV Report Exposes Troubling Decline in On-Screen Representation and Advertising Reach

Samba TV, the global leader in AI-driven media intelligence, today released its highly anticipated 2025 State of Diversity on TV report, offering a comprehensive view of the representation gaps still plaguing the television and advertising industries. The report reveals a concerning 5% year-over-year decline in non-white cast members in top television programming, along with stark underrepresentation of Hispanic talent both on screen and in the ad impressions delivered to Hispanic households.
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June 18, 2025

Samba TV and InfoSum Partner to Power Privacy-Safe, Data-Driven Agentic Media Measurement at Scale

Samba TV, the global leader in AI-driven media intelligence, today announced an international partnership with InfoSum, the world’s leading data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets.
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June 16, 2025

Samba TV Study Finds Strong Link Between Amazon Ads and Box Office Results, Revealing Important Tactics to Influence Theater-going Audiences

Samba TV, the global leader in AI-driven media intelligence, and Amazon Ads today unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new films in theaters, consideration to watch, and ultimately conversion via new ticket sales on Fandango.
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June 11, 2025

Samba TV and Acxiom Announce Massive 40-market Global Expansion

Samba TV, the global leader in AI-driven media intelligence, today announced its 40-market expansion with Acxiom®, the connected data and technology foundation for the world’s leading brands and agencies. Building on years of collaboration, the companies will scale to over 40 markets to meet the growing need for data-led activation across international and emerging regions. This move integrates Samba TV’s identity, contextual, and audience modeling tools for data-driven activation across all Interpublic Group of Companies, Inc. agencies.
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May 21, 2025

‍StackAdapt Expands Partnership With Samba TV to Power Smarter CTV and Digital Advertising in Australia

StackAdapt (www.stackadapt.com) the leading technology company in advertising and marketing, has announced the expansion of its connected TV (CTV) partnership with Samba TV, the global leader in AI technology for media analytics, to Australia.
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April 29, 2025

Attain Expands Incrementality Measurement to Linear TV with New Samba TV Partnership, Strengthening Full-funnel Insights

Attain, a leading permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, announced today a partnership with Samba TV, the global leader in AI technology for media analytics, to expand Attain’s incrementality measurement platform to include linear television. This collaboration provides marketers with a comprehensive, cross-channel view of sales lift across all major media platforms — from traditional linear TV to CTV and programmatic — enabling truly full-funnel performance measurement.
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