Samba TV and TiVo Ads today announced a strategic partnership that integrates Samba TV’s best-in-class analytics and audience targeting capabilities with TiVo’s connected TV (CTV) platform across the world, commencing immediately with the UK.

Subjective, the AI-native curation platform transforming how agencies and brands activate connected TV (CTV), today announced a new partnership with Samba TV to power its real-time decisioning engine, Ethos, with Samba’s proprietary media intelligence.

Samba TV today announced it has secured financing from Horizon Technology Finance Corporation with an initial close of $30 million, and up to $30 million to support future growth.

A new global partnership will bring Samba TV’s advanced behavioral and contextual signals together with Index’s scaled inventory, powering a curated media marketplace live in more than 50 countries around the world.

Ad-Supported Viewing, Live Sports, and Audience Fragmentation Reshape the Rules of Engagement for Platforms and Advertisers

Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement