Project Gravity provides advertisers and data owners with a neutral platform that onboards and activates their first party data across Google DV360, The Trade Desk, Meta, TikTok, Amazon, Magnite, and many other Samba partners

Samba TV, the global leader in AI-driven media intelligence, today announced the promotion of Jaya Aswani to Chief Technology Officer and the appointment of Ramzi Nasr, PhD, as Vice President of Engineering.

Brand-building trailblazer will contribute to Samba TV’s mission to help connect advertisers with consumers, wherever they view media

Product veteran joins to execute on the roadmap for next-generation analytics and data solutions

Samba TV and TiVo Ads today announced a strategic partnership that integrates Samba TV’s best-in-class analytics and audience targeting capabilities with TiVo’s connected TV (CTV) platform across the world, commencing immediately with the UK.

Subjective, the AI-native curation platform transforming how agencies and brands activate connected TV (CTV), today announced a new partnership with Samba TV to power its real-time decisioning engine, Ethos, with Samba’s proprietary media intelligence.