Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape
June 4, 2019Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points. Together, the two companies will build advanced analytics tools that fundamentally improve media buying and selling across all marketing channels, including in-store, digital, mobile over-the-top (OTT) and linear TV.
The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers
The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns.
The Trade Desk Partners With Samba TV To Unify Digital Media and TV Strategy For The World’s Largest Advertisers
April 20, 2020San Francisco and Los Angeles CA – The Trade Desk (Nasdaq: TTD) today announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns.
Samba TV & Twitter Partnership Drives NHL Viewership
Leading up to Samba TV’s partnership announcement with Twitter, the NHL was a beta partner that leveraged the social platform to execute a campaign focused on driving viewership of the Stanley Cup Finals. Samba’s Verified Tune-in Rate was the measurement component that allowed the NHL to assess how advertising on Twitter was impacting viewership of games.
Samba TV and Twitter to Measure Tune-in for TV Programmers
March 28, 2019Samba TV, the emerging leader in global TV analytics, announced today a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events.
Samba TV’s Tune-In Measurement Solution is Now Available in Google Marketing Platform
Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within Google Marketing Platform.
