Aquila Partners with Samba TV to Advance Streaming Video Measurement for First-of-its-Kind Cross-media Platform
Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement
Industry Coalition Launches Ad Context Protocol (AdCP): Open Standard for Agentic Advertising Infrastructure
A consortium of companies across the advertising ecosystem today announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate with advertising platforms and, as the standard evolves, directly with each other across the ecosystem.
Samba TV and MediaTek Deploy EdgeAI on Connected TVs Globally, Ushering in a New Era of Privacy-preserving, Contextual CTV Advertising
Samba TV, the global leader in AI-driven media intelligence, today announced its partnership with MediaTek, the world’s largest supplier of smart TV chipsets, to launch Samba AI™ with MiraAware, a groundbreaking edge-based AI solution that brings real-time, contextual intelligence directly to connected TVs (CTV).
SBS Highlights Effectiveness of Advertising in Uncluttered Environments
National broadcaster SBS has used its SBS Upfront 2026 to highlight the effectiveness of media spend on the network amid an increasingly crowded and cluttered TV streaming landscape.In market-first research, SBS commissioned Samba TV and Insighten to showcase new insights on the ad load experience by consumers in the Total TV landscape across all the free-to-air commercial players.
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