Samba TV, a leader in AI-driven media intelligence, today announced a strategic partnership with Kochava, the leading omnichannel measurement and attribution company. This new collaboration aims to solve one of the industry's most persistent challenges: having always-on, consistently measured performance across both TV and digital platforms at scale.

Samba TV, the global leader in AI-driven media intelligence, today released its highly anticipated 2025 State of Diversity on TV report, offering a comprehensive view of the representation gaps still plaguing the television and advertising industries. The report reveals a concerning 5% year-over-year decline in non-white cast members in top television programming, along with stark underrepresentation of Hispanic talent both on screen and in the ad impressions delivered to Hispanic households.

Samba TV, the global leader in AI-driven media intelligence, today announced an international partnership with InfoSum, the world’s leading data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets.

Samba TV, the global leader in AI-driven media intelligence, and Amazon Ads today unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new films in theaters, consideration to watch, and ultimately conversion via new ticket sales on Fandango.

Samba TV, the global leader in AI-driven media intelligence, today announced its 40-market expansion with Acxiom®, the connected data and technology foundation for the world’s leading brands and agencies. Building on years of collaboration, the companies will scale to over 40 markets to meet the growing need for data-led activation across international and emerging regions. This move integrates Samba TV’s identity, contextual, and audience modeling tools for data-driven activation across all Interpublic Group of Companies, Inc. agencies.

StackAdapt (www.stackadapt.com) the leading technology company in advertising and marketing, has announced the expansion of its connected TV (CTV) partnership with Samba TV, the global leader in AI technology for media analytics, to Australia.