Samba TV, the global leader in AI technology for media analytics, today launched its Snowflake Native App for identity resolution, giving advertisers and media platforms instant and secure access to Samba TV’s proprietary graphing algorithms at no cost to its clients. Available in Snowflake Marketplace and accessed via Snowflake Data Clean Rooms, Samba’s identity solutions bring real-time resolution directly into the Snowflake clean room, helping first-party data owners operate with unprecedented accuracy, speed, and scale.

Samba TV, the global leader in AI-driven media intelligence, today released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength with 68% of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum in the ad market.

Samba TV, a leader in AI-driven media intelligence, today announced a strategic partnership with Kochava, the leading omnichannel measurement and attribution company. This new collaboration aims to solve one of the industry's most persistent challenges: having always-on, consistently measured performance across both TV and digital platforms at scale.

Samba TV, the global leader in AI-driven media intelligence, today released its highly anticipated 2025 State of Diversity on TV report, offering a comprehensive view of the representation gaps still plaguing the television and advertising industries. The report reveals a concerning 5% year-over-year decline in non-white cast members in top television programming, along with stark underrepresentation of Hispanic talent both on screen and in the ad impressions delivered to Hispanic households.

Samba TV, the global leader in AI-driven media intelligence, today announced an international partnership with InfoSum, the world’s leading data collaboration platform, part of WPP, to enable privacy-forward media planning and measurement across markets.

Samba TV, the global leader in AI-driven media intelligence, and Amazon Ads today unveiled a study that shows how outcome-based advertising across digital solutions directly lifts movie ticket purchases. In collaboration with Fandango, this new analysis of 10 major theatrical campaigns showcased the power of Amazon Ads solutions, quantifying how these campaigns drove awareness of new films in theaters, consideration to watch, and ultimately conversion via new ticket sales on Fandango.