Samba TV’s targeted insights illustrated a viewership landscape marked by year lows in linear TV viewership, record saturation of the linear TV ad market, a tsunami of new content flooding streaming platforms, and an increasing likelihood for streaming subscriber churn.

Following a year of significant international growth, Samba TV, the global leader in television technology and omniscreen advertising and analytics, announced a new strategic partnership with adtech platform Smartclip to exclusively enter the Spanish market for the first time.

As part of an ongoing industry-wide evaluation of television viewership methodologies in a post-Nielsen era, market research firm Frost & Sullivan released the findings of a new analysis assessing the capabilities of eight leading television data providers. The Television Viewership Data (TVD) companies were evaluated on more than 20 key criteria that brands, agencies and publishers are looking to assess as the market shifts to a multi-currency world.

Samba TV, the global leader in television technology and omniscreen advertising and analytics, today announced the expansion of its Australian operation following a year of significant growth in the world’s 10th largest advertising market. The company announced its Australian business more than doubled in revenue YoY and appointed key hires to support business growth: Tom Parsons as Head of Client & Data Partnerships.

Samba TV, a global leader in television technology and omniscreen advertising and analytics, today announced two key hires, Elmar Stein and Finn Lühr, to further expand the company’s advanced TV footprint and increase revenue growth in Germany.

Samba TV, the global leader in omniscreen advertising and analytics, announced today the significant expansion of its U.K. operations following a year of substantial growth in the U.K. and Europe. In the U.K., Samba TV delivered significant year-over-year revenue growth of more than 70% in 2021 and expanded its U.K. headquarters operation staffing by more than 50%.