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Featured
Q1'22 State of Viewership Report
Samba TV’s Q1 2022 State of Viewership report analyzed more than 20 billion hours of television viewing across both linear and streaming in order to bring key insights on trends in audience viewership consumption.
Video
How to Achieve Holistic Measurement with Omniscreen Strategies
Becky Calejo
Associate Director of Marketing
Apr 1, 2022
32
min
Strategy Guide
2022 Entertainment Advertiser Playbook
Jason Wolfson
Director, Product Marketing
Mar 30, 2022
5
min
Report
Oscars Best Picture Analysis
Rebecca Fine
Assoc. Dir., Marketing Insights & Content
Mar 24, 2022
5
min
Blog Post
Cable News Viewership Spikes as Americans Seek Information on Ukraine
Rebecca Fine
Assoc. Dir., Marketing Insights & Content
Mar 11, 2022
3
min
Report
MLB Viewers Audience Analysis
Rebecca Fine
Assoc. Dir., Marketing Insights & Content
Mar 10, 2022
1
min
Strategy Guide
Achieving True Incremental Reach Strategy Guide
Jason Wolfson
Director, Product Marketing
Mar 9, 2022
1
min
Video
Brands Are Ready to Test New Measurement for Upfronts
Becky Calejo
Associate Director of Marketing
Mar 8, 2022
13
min
Blog Post
Samba TV partners with Disney: Here's what it means
Amanda Festa
Content Marketing Manager
Mar 4, 2022
2
min
Video
Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown
Becky Calejo
Associate Director of Marketing
Feb 25, 2022
6
min
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