Samba TV conducted an analysis that assessed how different Smart TV Brands projected the reach for a major fitness brand. The results show there are major gaps between Smart TV data sets, and many marketers are seeing just one piece of the puzzle.
Check out the analysis here to learn how you may not be accounting for a significant part of your audience.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
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