With political ad spend expected to reach a record $9 billion this midterm season, campaigns are leaving no stone unturned in outreach to voters. Or are they? While traditional TV has always been a go-to marketing vehicle during election cycles, data from one of the most hotly contested races in 2020 showed that 90% of political TV ads served during the last critical month of the election reached the same 55% of voters.
Watch the recorded panel from Advertising Week New York as political advertising leaders from both sides of the aisle come together during to share lessons from the political campaign trenches for every marketer to take advantage of as the media landscape continues to fracture across screens, platforms and publishers. Featured speakers include Ashwin Navin, CEO and Co-Founder of Samba TV, Zac Moffatt, CEO of Targeted Victory, Mark Jablonowski, Managing Partner & CTO of DSPolitical, and Melissa Kurstin, Managing Director Mid-Atlantic & Southeast at MiQ. Moderated by Marty Swant, Senior Reporter, Marketing & Technology at Digiday.