Marketers still struggle to understand the true reach and frequency of their advertising efforts. With TV and digital planned and executed separately, results can’t be compared on an even playing field. However, with advances in measurement that leverage robust identity resolution, first-party ACR data, and multi-source OEM TV measurement panels, brands can finally measure efforts across vendors and screens to understand true campaign impact.
Samba TV was invited to present during the VAB's Measurement Innovations webinar series to share how we're working with brands across verticals to measure and optimize their advertising efforts, and provide insights into the innovations that are pushing measurement forward.
Watch the recording below, featuring Samba's Kris Magel, VP & Head of Agency & Publisher Solutions, and Cole Strain, VP of Measurement Products, to learn about these measurement best practices and tools that can help marketers succeed.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
