The State of Viewership

Becky Calejo
Associate Director of Marketing
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How to Achieve Holistic Measurement with Omniscreen Strategies

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Author
Becky Calejo
Associate Director of Marketing
Apr 1, 2022
32
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Marketers still struggle to understand the true reach and frequency of their advertising efforts. With TV and digital planned and executed separately, results can’t be compared on an even playing field. However, with advances in measurement that leverage robust identity resolution, first-party ACR data, and multi-source OEM TV measurement panels, brands can finally measure efforts across vendors and screens to understand true campaign impact.

Samba TV was invited to present during the VAB's Measurement Innovations webinar series to share how we're working with brands across verticals to measure and optimize their advertising efforts, and provide insights into the innovations that are pushing measurement forward.

Watch the recording below, featuring Samba's Kris Magel, VP & Head of Agency & Publisher Solutions, and Cole Strain, VP of Measurement Products, to learn about these measurement best practices and tools that can help marketers succeed.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.

Why Samba TV?

Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.

Real-Time Disruption in Real-World Viewership

Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.

For the Love of Television

Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.

We Turn Noise into Knowledge

We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.

“Samba gave us the platform to reach our audience and stay top of mind”

Aina Bolstad, Senior Marketing Comms Manager, Microsoft

"Partnering with Samba a second time allowed us to understand the role of each medium & environment in our video plans. This partnership continues to give us insights we can use to optimize in a way we were previously unable."

Sarah Leidy, Manager, Southwest Airlines

“Using high-quality data sources, like Samba, to help us identify readers who engage in specific behavior is becoming a valuable enhancement to our strategies for finding the right people on BuzzFeed."

Josh Peters, Buzzfeed, Director of Data Partnerships