Marketers still struggle to understand the true reach and frequency of their advertising efforts. With TV and digital planned and executed separately, results can’t be compared on an even playing field. However, with advances in measurement that leverage robust identity resolution, first-party ACR data, and multi-source OEM TV measurement panels, brands can finally measure efforts across vendors and screens to understand true campaign impact.
Samba TV was invited to present during the VAB's Measurement Innovations webinar series to share how we're working with brands across verticals to measure and optimize their advertising efforts, and provide insights into the innovations that are pushing measurement forward.
Watch the recording below, featuring Samba's Kris Magel, VP & Head of Agency & Publisher Solutions, and Cole Strain, VP of Measurement Products, to learn about these measurement best practices and tools that can help marketers succeed.
Marketers still struggle to understand the true reach and frequency of their advertising efforts. With TV and digital planned and executed separately, results can’t be compared on an even playing field. However, with advances in measurement that leverage robust identity resolution, first-party ACR data, and multi-source OEM TV measurement panels, brands can finally measure efforts across vendors and screens to understand true campaign impact.
Samba TV was invited to present during the VAB's Measurement Innovations webinar series to share how we're working with brands across verticals to measure and optimize their advertising efforts, and provide insights into the innovations that are pushing measurement forward.
Watch the recording below, featuring Samba's Kris Magel, VP & Head of Agency & Publisher Solutions, and Cole Strain, VP of Measurement Products, to learn about these measurement best practices and tools that can help marketers succeed.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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