Following years of enduring a global pandemic, companies around the world are now battening down the hatches for a possible recession. As organizations prepare to navigate the uncertain economic times ahead, experienced marketing leaders are looking for new approaches to stretch dollars using sophisticated, data-driven approaches to maximize return on ad spend (ROAS). Data-driven marketing can offer up a wealth of benefits to marketers looking to make every dollar count by eliminating costly guesswork that can often lead to unnecessary wasted spend.
At Samba TV, we call our approach to helping marketers lean into data-driven marketing Samba TV Advantage. Advantage provides brands access to comprehensive TV data to drive incremental reach while reducing ad frequency oversaturation. This makes campaigns much more efficient, helping ad dollars to go further as marketing budgets prepare to face future possible cuts in a recession. Using Samba TV’s data on top of your existing publisher partnerships means no extra work, as you can simply layer in the data to your existing buy.
4 ways data-based strategy can extend a tight budget
As we head into another period of uncertain and shifting consumer behaviors, it’s more important than ever to optimize your ROAS with data-based strategies. As many companies will wrongly pull back their advertising and marketing campaigns to weather the downturn, this becomes an opportunity to gobble up share of voice and customers left on the table with cost-effective, data-driven strategies.
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