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Live TV tentpole events are one of the last remaining options for brands to reach a mass television audience. Despite a drop in viewership from last year, The Emmy Awards continue to draw high viewership despite a lack of age and ethnic diversity within its audience. This year’s Emmys were in direct competition with Sunday Night Football, which impacted viewership rates considerably.Get Samba TV’s analysis for the Emmy Awards including:
Advertisers looking to reach Emmys and other tentpole awards show viewers can activate these Samba TV programmatic data segments in their DSP of choice:(Samba TV > Genres > Awards Shows)(Samba TV > Premium > TV Tentpoles > Emmy Awards)
Live TV tentpole events are one of the last remaining options for brands to reach a mass television audience. Despite a drop in viewership from last year, The Emmy Awards continue to draw high viewership despite a lack of age and ethnic diversity within its audience. This year’s Emmys were in direct competition with Sunday Night Football, which impacted viewership rates considerably.Get Samba TV’s analysis for the Emmy Awards including:
Advertisers looking to reach Emmys and other tentpole awards show viewers can activate these Samba TV programmatic data segments in their DSP of choice:(Samba TV > Genres > Awards Shows)(Samba TV > Premium > TV Tentpoles > Emmy Awards)
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolised by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimise audiences' consumer journey across an expanding slate of platforms.
Our mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone.
Audiences are enjoying more television content today. As viewership rapidly shifts across a growing set of innovative platforms, formats and devices, we provide real-time insights to help drive business decisions.
Samba TV enables marketers to build engaged audiences, and empowers viewers to spend more time with programming and brands they love. We believe data should be independent, not monopolized by walled gardens that measure their own media.
We utilize our AI/ML driven tech stack and comprehensive, accurate first-party data that is gathered from 24 leading CTV brands globally, to power real-time decision making and optimize audiences' consumer journey across an expanding slate of platforms.
“Samba gave us the platform to reach our audience and stay top of mind”
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