Winter is gone and summer is quickly approaching – seasonal shifts in viewing habits and content schedules should be taken into account as advertisers adjust targeting strategies for summer TV audiences. The combination of flexibility and scale positions TV data at the center of an effective cross-screen media plan that ensures advertisers are reaching viewers regardless of where, when and how they’re consuming content during the summer months.
Samba can Amplify your brand to TV viewers across all screens with granular targeting capabilities, and provide precise attribution measurement of real-world business outcomes and de-duplicated Reach/Frequency analysis. See our recommendations below and activate these Summer TV audience segments in your DSP of choice:
More than fifty reality programs are scheduled to air this summer, and the mega-popular genre consistently places in the top-ten for overall HH reach:
These categories naturally resonate with summer TV viewers that are transitioning to warm weather, upcoming vacations and DIY projects:
Sports fans gravitate to baseball, tennis and golf during the summer months – these televised games and matches draw live viewers which offer advertisers an opportunity to reach fans at scale:
School’s out and summer schedules are less hectic which translates to more engagement with family-oriented content and daytime television:
Perhaps the biggest challenge for advertisers is reaching summer TV viewers that are off the grid such as Cord Cutters and OTT/Streamers. Take an advanced approach powered by ACR technology to identify and target these elusive TV audiences: