The Pandemic's New Rules For CPG Webinar


Becky Calejo
Associate Director of Marketing
Jun 30, 2020

Pandemic-induced panic hoarding and supply chain disruptions have brought millions of new buyers to many CPG categories and brands. In this Adweek webinar, industry experts from Catalina and Samba TV discuss how marketers have a very real opportunity to reinforce their brand positioning by converting these new buyers to “lasting loyals.”

Watch the webinar recording below to learn how to marry data from real-time purchases with TV viewership to optimize marketing spend.

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