Have you ever seen multiple ads for something you’ve already purchased? Or maybe you’re one of millions that’s seen the same ad over and over again so that the jingle becomes a dreaded ear worm. These two examples are a result of the same thing: an incomplete and inaccurate understanding of TV viewership.
Samba TV’s mission is to create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience for everyone. The data gathered by Samba TV is in exchange for real benefits to the viewer. Let’s take a look at just three of the reasons millions of households have opted in with Samba TV in our shared dream of a better viewing experience for all:
Improved On-Screen Experience
Above all else, consumers value how their content may or may not improve with the exchange of data. Samba AI™ is Samba TV’s suite of advanced artificial intelligence (AI) and machine learning (ML) technologies integrated into Connected TVs to create the best viewer experience possible. For TV devices that integrate Samba AI, here are just some of the benefits consumers can expect:
Greater Control Over Data
Samba TV has been an industry leader in privacy since its inception. And, with transparency of data use now a top priority among consumers (three-quarters say they want greater transparency about how their data is used), it’s all the more necessary. In fact, 40% of consumers say they would share their data if they knew how it would be used and by whom.
With Samba TV’s Privacy Center, consumers have access to all their privacy settings including third-party sharing, content, and ad preferences. With our privacy-first approach and automatic content recognition (ACR) that is 100% opt-in, consumers can feel confident that their data is in good hands – and whenever they want to lift the curtain to see where their data’s going, it’s at their fingertips.
More Tailored, Relevant Ad Experiences
Without data informing advertisers, you’re more likely to get the same ad over and over again, let alone ads that don’t make sense to you. Using Samba TV data, advertisers can create more targeted advertising, across both the TV and other devices like mobile phones, based on a consumer’s TV viewership. Advertisers use this content viewership and ad exposure data across a multitude of use cases, such as:
These use cases, while very valuable to an advertiser, also help to create a more seamless and relevant experience for the consumer:
When it comes to why consumers opt in, the value exchange is clear. Samba TV’s mission to power a more scientific approach to advertising and a better viewing experience for everyone means using this data responsibly to deliver value to consumers, advertisers, and publishers, whether through greater transparency over shared data, immersive on-screen experiences, or a more tailored ad experience.
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