Origin announces Proof of Concept test to expand TV measurement capabilities with Samba TV’s viewership data
Samba TV is proud to collaborate with ISBA, Kantar and Comscore on Origin. Our extensive data and large panel will empower advertisers with greater confidence, precision and rigour to understand and reach valuable audiences across screens, platforms and channels.
Samba TV and HarrisX Data Shows Consumer Confidence in Holiday Spending
Samba TV today announced key findings from its 2023 Holiday Report conducted with global research firm HarrisX. The report provides valuable consumer insights for businesses and marketers on the upcoming holiday shopping season, including that the majority of shoppers are planning to spend the same or more money on holiday shopping this year despite economic challenges.
Samba TV and Mediaplus expand strategic partnership to launch first-of-its-kind measurement solution in Germany
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and Mediaplus, one of Germany's preeminent media agencies, are launching AQIS+TV, a new reporting dashboard that enables advertisers and publishers to achieve greater ROI from their TV investments.
Samba TV’s State of Viewership Report Finds Growth of Streaming Choices for Consumers Usher in Innovative New Opportunities for Advertisers
Samba TV’s targeted insights illustrate a viewership landscape marked by new and innovative opportunities for audiences to consume over-the-top (OTT) content, consisting of newly-rolled out AVOD options from streaming leaders Disney+ and Netflix as well as the growth of FAST options.
Samba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch
“The data shows that greater on-screen representation will tend to increase viewership overall and among diverse populations,” said Samba TV CEO and co-founder Ashwin Navin. “Audiences are deeply connected to what they watch on TV. Although we live in the golden age of content, diversity on-screen still does not adequately represent the population in all its identities.”
Samba TV Analysis Examines Streaming Release Strategies to Maximize Viewership
“In the battle among streaming providers, success is defined by various metrics: maximizing subscribers, platform engagement, and show audience,” said Samba TV co-founder and CEO Ashwin Navin. “Comparing Netflix's ‘Wednesday’ and HBO's ‘House of the Dragon’ illustrates two different approaches that draw massive audiences, with an intense focus on how to captivate younger, diverse viewers. As the streaming landscape rapidly evolves, it's essential to develop innovative, data-driven ways to break away from the pack.”
.png)
