In this video Angela Zepeda, the CMO of Hyundai, shares our innovative work together with Disney Advertising to identify, measure, and drive incremental reach and scale for the automaker across every Disney platform. The long-standing relationship between Hyundai and Disney has focused on finding new ways to connect with and understand the automaker's audience. Hyundai recently started to use Samba TV's total reach and frequency tool to explore our incremental and deduplicated reach across the entire Disney ecosystem.
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