Samba TV, the global leader in television data and omniscreen measurement, today announced the widespread adoption of its Analytics Dashboard following a successful beta program. The dashboard’s full analytics suite for campaign reporting and forecasting provides leading advertisers the industry’s most accurate TV data at their fingertips, allowing them to optimize campaigns and maximize ROI across TV, Connected TV (CTV), and digital advertising.

The Q3 State of Viewership Report is made up of insights from approximately 33 billion hours of TV consumption we projected across millions of households in the U.S., U.K. and Germany in Q3 2020.

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion.

MiQ, a global programmatic media partner, and Samba TV, the leading provider of cross-screen television insights and analytics, today announced a partnership to offer clients better planning and activation by leveraging TV consumption insights across the largest Smart TV dataset in Australia.

Yasmin Sanders, an experienced ad tech leader, will head Samba TV’s business in Australia to drive innovation in the region’s TV advertising landscape.

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft®, Dixie®, and Sparkle®.