Samba TV, the leader in next-generation TV analytics, is pleased to announce the appointment of Ken Mallon as the Company’s new SVP of Measurement Sciences. Reporting to Alvir Navin, co-founder and SVP, Operations at Samba TV, this executive hire will lead innovation and strategic measurement initiatives.
“Samba has become the source of truth for actual TV viewership for more than one thousand brands and publishers,” said Samba TV SVP of Operations Alvir Navin. “Ken is a known authority in the fields of media analytics and identity resolution and brings a wealth of experience to our rapidly growing business.”
Prior to Samba, Mallon served as principal architect, measurement and insights products, advertising and consumer monetization for Microsoft, where he was responsible for Measurement and Insights products within the end-to-end product team.
During his tenure as global president, digital at Ipsos Connect, Mallon oversaw the global digital business strategy and plan, the digital philosophy and managed the global digital team.
He spent two terms at Yahoo!, where he first served as director, research and analytic product marketing, and later as as vice president and head of Yahoo! Labs.
Recently, Mallon served as chief product officer at 4INFO, where he managed the data science, product and analytics functions of the largest, most modern, multi-screen, connected identity mapping technology in the United States.
He is a graduate of The University of Connecticut, and has a Masters in Health Science from Johns Hopkins, and a Masters in Statistics from Stanford University.
About Samba TV
Samba TV is a video analytics company focused on the next generation TV experience powered by data, to help viewers engage with relevant content, and brand marketers address and measure that engagement effectively. Samba’s insights are built on the world’s most comprehensive source of real-time viewership data across broadcast, cable, OTT and digital media. Through software embedded in smart TVs, augmented by set-top boxes and mapped to connected devices, the world’s leading brands leverage Samba TV to quantify media investments and amplify them across all the screens we use to watch video.