SAN FRANCISCO, CA - October 22, 2020 -- Samba TV, the leading provider of global TV data and audience analytics, today announced the release of its inaugural State of Viewership Report for 2020. This new quarterly research report provides an overview of television, movie, Connected TV (CTV), and advertising viewership in the U.S. It provides insights on trends and movements of audience consumption in 2020’s unique and historic TV landscape for a quarter that saw the return of live sports as well as the ramp up of political programming.
The Q3 State of Viewership Report is made up of insights from approximately 33 billion hours of TV consumption we projected across millions of households in the U.S., U.K. and Germany in Q3 2020. Samba TV's report sheds further light on changes in television viewership, such as:
"Despite what many have said, linear TV is far from dead,” said Ashwin Navin co-founder and CEO of Samba TV. “Linear TV recovered in Q3, but not at the expense of CTV’s ongoing growth. Both are proving their staying power, bolstered by current events and the incredible diversity and quality of programming available across all platforms. While fragmentation accelerates, data will be the critical tool for marketers to plan their investments across linear and CTV. With our first State of Viewership Report, we aim to arm brands with the key metrics they need to drive higher performance and eliminate media waste in this tumultuous landscape."
Samba TV enables the next generation TV experience powered by its first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement. Samba TV's insights are built on the world's most comprehensive source of real-time viewership data across broadcast, cable, over-the-top, and digital media. Invented in 2011, Samba TV’s ACR is integrated at the chipset level across 20 of the top Smart TV brands globally (the most in the industry) analyzing the content on screen in real-time, regardless of source. Samba TV delivers unbiased, comprehensive viewership data addressable through more than a billion devices around the world. The world’s leading brands leverage Samba TV to quantify media investments and amplify them across all the screens we use to watch video. For more information, please visit www.samba.tv.